Now imagine the opposite situation: The demand for chocolate bars has increased, but the current price has not yet settled to a new, higher equilibrium price.
Suppliers will produce chocolate bars based on the current price—which is now too low—while consumers have increased the quantity they demand. Put another way, suppliers will produce a smaller quantity of chocolate bars than buyers are willing to purchase, resulting in a shortage. In this situation, some buyers will be willing to pay a higher price rather than go without chocolate bars. Suppliers will realize this and before you know it, the price is rising toward the equilibrium price.
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