Content Standard 9: Competition and Market Structure
Grade 8 Benchmarks
1. Sellers compete on the basis of price, product quality, customer service, product design and variety, and advertising.
2.Competition among sellers results in lower costs and prices, higher product quality, and/or better customer service. When competition among sellers is limited, sellers have some control over the prices they set.

Content Standard 14: Entrepreneurship
Grade 4 Benchmark
2. Entrepreneurs and workers often are innovative. They attempt to solve problems by developing and marketing new or improved products and processes.

Content Standard 2: Buying Goods and Services
Grade 4 Benchmark
6. People’s spending choices are influenced by prices as well as many other factors, including advertising, the spending choices of others, and peer pressure.

Grade 8 Benchmarks
1. When making choices about what to buy, consumers may choose to gather information from a variety of sources. The quality and usefulness of information provided by sources can vary greatly from source to source. While many sources provide valuable information, some sources provide information that is deliberately misleading.
2. By understanding a source’s incentives in providing information about a good or service, a consumer can better assess the quality and usefulness of the information.

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